In the bad old days, before MeBox, membership businesses would try to find traction using follow-the-crowd techniques - because that's all there was.
The goal was to grow and keep members, but nothing seemed to stick. Advice from different marketing agencies and consultants was just the same old stuff. Membership-based businesses invested in different stages of the marketing funnel without realizing its the path between each stage that makes the difference.
There are waypoints between getting noticed by your audience and joining a community. Imagine your customer journey like viewing a map.
You can see where you're starting and where you end. But between getting noticed by your audience, and joining a community, is a thick jungle. Unless there is a clear pathway, with well-stocked waypoints, no one is going to reach the end.
This is Relationship Pathfinding.
Relationship Pathfinding makes your marketing budget go further, members easier to acquire and participants stay longer in the community.