If Your Products or Services Make a Distinct, Measurable, Change-the-World Difference -
We Can Help More Customers Find You, Understand You, and Buy from You
Video: Help more customers find, understand, and buy from youMost businesses overlook the fact that trust building is a process. They glaze over it, or ignore it, within the marketing process. They focus on awareness building (impressions) and recall (clever messaging)...which are great tactics if you are a known brand...but expensive mistakes if you are a new player/challenger.
MeBox only works with new players or challengers whose products and services make a distinct, measurable difference in the lives of their customers. We work collaboratively with our clients to implement processes and technologies that unleash consistently higher levels of sales, achieve record-setting levels of customer retention and ultimately deliver signficant growth in profits.
Our Customers Start With This Reality: Marketing is not a Relationship Building Activity
If you've been in the market place with a new product, or as a challenger, you know that (shocker alert!) even with all the great content marketing and customer management technologies, the human response to the sales process hasn't changed. Its still all about relationships (code word for trust!).
We don't start with marketing - and neither should you. Marketing is steeped in visual communications and how to use “attention getting channels” with the hopes of luring prospects into a conversation. That's expensive and slow.
We start with trust. We believe that trust is earned through the look, feel and experience that prospects and customers have with a company's personality, processes, products and services. Trust unfolds when these dimensions of a business make a distinct, measurable difference in the achievement of your customers' aspirations. If experiences are consistently aligned with customer aspirations a company earns a reputation for being trust-worthy. Trust-worthy companies don't build marketing programs - they steward customer aspirations - which morph into memes. Once that happens marketing's duty is to responsibly shepherd these memes as they go viral.
We Know Your Pain
As a new player or challenger in a market you probably face some (or all) of these realities:
- Budget constraints
- You know so much about, and believe so deeply in your product or service, that your enthusiastic explanations lose your prospects
- You're understaffed and can't possibly get everything done
- Your first sales were underpriced and therefore you don't have profitable customers
- You are a Visionary and (excuse the vernacular) you suck at organization building
- Your current team is stuck in old habits and thinking
- You burn your staff out by over-explaining or getting in the middle of what they should be doing
If any or all of the above describe your situation - we love you already!
We understand that to challenge the status quo takes passion, energy and a special type of bold. Our collaborative approach is all about removing your pain so we can turn your vision into a reality. So what are you waiting for? Let's get started - E-Mail Us Right Now!
Here are just a few of the clients who have trusted us in their journey with new player or challenger change-the-world initiatives: