Community design

Appealing to your customer’s wants – Finding what’s haunting them.

Authority based businesses are all about building communities around new, different, innovative ways to do “things”. What we’ve come to understand is those “things” are jobs that the people who join the community want to get done. The number one goal for the job? Adding to community member’s personal success. (We go so far as…

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Do you recognize the 6 early warning signs that you need to scale?

Authority businesses deliver a wide variety of products and services to their customers. Consulting, memberships, software and services all have their role within product offerings for authority businesses. However all authority businesses reach a saturation point with their offerings. At some point, they can’t get any more golden eggs out of the goose. I want…

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How to grow an unstoppable course-based business

Its all about Community Design. So what’s community design? Simple – It’s about defining and owning a space and leading the community that forms to fill that space.  Done right – you’ll garner, (according to the good folks at Play Bigger) on average, 76% of the market cap of your space. It’s no secret, big…

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How to write sales emails for your course

course based business sales, sales emails, course sales, sell a course

At some point you have to sell your course. Here’s our 8 step process for writing the perfect email sales campaign for your course based business. Most course based businesses will neglect email concentrating instead on something like PPC or paid traffic on Facebook. They’ll direct paid traffic to a sales page and expect to…

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What’s Your Category?

Hardly a week goes by without a CEO espousing to us at MeBox that their company’s solution is so right on – that it’s a flat out mystery why people don’t get it.  They then launch into what they are convinced needs to happen to drive sales: More traffic, better branding, clearer benefits statements –…

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The way to scale that successful entrepreneurs are talking about

In our work we’ve proven that scaling a business is all about attracting members to a community. We call the process Community Design. In this blog we are going to share one of the most important insights that we’ve discovered when it comes to attracting loyal members to a community. The problem In our noisy…

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Discover the secret to scaling your course-based business

If you’re: frustrated with your inability to gain scale – even though you have a unique and valuable offering, or audience doesn’t understand or appreciate (code phrase for “Doesn’t Care” about) the unique value that your firm delivers then read on because we are going to share how to make who you are stick in…

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