Posts by Mark

How Businesses Position Themselves as the #1 Authority in the World

What’s the big deal about being an authority? Here’s the obvious: When you are an authority on a subject you build the trust and confidence of your audience that earns you the right to be compensated for the problem solutions you deliver. In addition to the obvious There’s a dramatic shakeout unfolding that impacts all…

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How to grow an unstoppable course-based business

Its all about Community Design. So what’s community design? Simple – It’s about defining and owning a space and leading the community that forms to fill that space.  Done right – you’ll garner, (according to the good folks at Play Bigger) on average, 76% of the market cap of your space. It’s no secret, big…

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What’s Your Category?

Hardly a week goes by without a CEO espousing to us at MeBox that their company’s solution is so right on – that it’s a flat out mystery why people don’t get it.  They then launch into what they are convinced needs to happen to drive sales: More traffic, better branding, clearer benefits statements –…

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The way to scale that successful entrepreneurs are talking about

In our work we’ve proven that scaling a business is all about attracting members to a community. We call the process Community Design. In this blog we are going to share one of the most important insights that we’ve discovered when it comes to attracting loyal members to a community. The problem In our noisy…

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Discover the secret to scaling your course-based business

If you’re: frustrated with your inability to gain scale – even though you have a unique and valuable offering, or audience doesn’t understand or appreciate (code phrase for “Doesn’t Care” about) the unique value that your firm delivers then read on because we are going to share how to make who you are stick in…

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Are you the kind of leader that can lead a category leader?

After reading this blog you’ll know if you have the skills and ability to lead a catagory leader…and what actions to take if you aren’t. The Basics Community Design’s sole pupose is to establish and perpetuate Catagory Leadership. The core skill for the CEO of a Catagory Leader is Community Leadership. The immutable truth about…

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What’s a course-based business?

So what’s the big deal about being a course-based business? As you probably already know, we only deal with companies and individuals that have a compelling, change-their-customers’-world-for-the-better idea or product. Changing the customer’s world is a process – we call it Community Design – and that process can only be led by a trusted authority.…

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