Insights into Authority Marketing: Helping People Find, Like, Trust and Buy from You

May 2, 2018

MeBox Mastermind Presents Bill Lewis – Insights into Authority Marketing: helping people find, like, trust and buy from you.

In recent years there has grown a behavior where people prefer to make a decision only after consulting someone or some source on the web.

People are crowdsourcing opinions, and seeking advice and references, for even the most trivial
of decisions.

Reputation and others’ opinions have a significant impact on the buying decision. Trust is everything.  Being recognized as an authority is a major benefit in the trust building process.  Having a community that appreciates and actively engages with you sends the signal that people not only trust you, but they like you.

Community Design – Its how Authority-based businesses scale their impact on the world.

 

Insights into Authority Marketing: helping people find, like, trust and buy from you


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Insights into Authority Marketing: helping people find, like, trust and buy from you


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