MeBox Mastermind Presents Bill Lewis – Insights into Authority Marketing: helping people find, like, trust and buy from you.
In recent years there has grown a behavior where people prefer to make a decision only after consulting someone or some source on the web.
People are crowdsourcing opinions, and seeking advice and references, for even the most trivial
Reputation and others’ opinions have a significant impact on the buying decision. Trust is everything. Being recognized as an authority is a major benefit in the trust building process. Having a community that appreciates and actively engages with you sends the signal that people not only trust you, but they like you.
Community Design – Its how Authority-based businesses scale their impact on the world.
Video: Insights into Authority Marketing helping people find, like, trust and buy from you