How membership businesses wake up everyday with more email subscribers

December 30, 2016

The ultimate email list growth formula for membership businesses to get 1000+ subscribers.

I’m going to show you how successful membership businesses wake up every day with more and more email subscribers. Once you’ve got your first 1000, the next 1000 is easy. If you’ve already got over 1000 subscribers, read on. Because I’m going to show you how to continue that growth WITHOUT buying data.

If you run a membership business, you need to grow your email list.

If you’re not building an email list, you’re making a HUGE mistake.

Socialtriggers.com

Every successful membership that wants to grow, knows that building a list is the cornerstone to customer and membership growth. By increasing your audience size and controlling the communication, you’re adding significant value to your business.

Automation starts with email lists. Sales growth starts with email lists. Email marketing, in a shocking and controversial twist…starts with email lists.

I’m going to show you exactly how I grew my list from under 300 subscribers to over 1300 within 4 months.

WARNING: This post has some swearing, puns and is not suitable for gluten free diets. Also some of this I wrote in my underwear.

Growing your email list seems harder than ever.

membership website business email subscriber list grow hard

But it doesn’t have to be hard. Phrasing.

But it doesn’t have to be hard. Phrasing.Everyone is wise to email lead magnets these days. People ignore popups and optins and content marketers have abused the lead magnet concept.

E-books, reports, cheat sheets. We all know how the signup to email marketing funnel works. So do our customers. They don’t want to be flooded with emails selling courses and memberships the second they sign up.

A lead magnet is only worth the download if it solves a specific problem for a specific audience.

Amy Saunders, Infusionsoft

Infusionsoft’s Amy Saunders mentions just 8 (of many) reasons why lead magnets don’t work.  They’re not a guaranteed thing and people are getting them wrong.

How do we grow the list for your membership business WITHOUT resorting to buying data and by using lead magnets and optins that everyone recommends?

99% of marketers who recommend lead magnets are regurgitating 2nd hand knowledge.

 

membership website business email subscriber list grow 2nd hand

This quote alone is going to wind a few marketers up

 

They miss the fundamental reasons WHY lead magnets work and they focus on HOW they work.

It’s not just a case of slapping an e-book popup on your blog. It has NOTHING to do with the type of lead magnet you offer or whether it’s a PDF or video. It has nothing to do with the content of the lead magnet.

*Sidenote: The content of a lead magnet and the delivery is vital to how people consume your lead magnet. The content and delivery however are only discovered after they sign up. It does not affect how many people will sign up.*

Take Digital Marketer’s worksheet on Lead Magnets for example. Do they mention the delivery of the content anywhere? Is the difference between PDF and video mentioned?

digital marketer lead magnets membership site email list

http://www.digitalmarketer.com/lead-magnet-ideas-funnel/

OK, so they do talk about being rapidly consumable. Stay away from long e-books or webinar replays. But everything else in their recommendations is about the offer, the message and the audience.

What Digital Marketer doesn’t know about lead magnets and email list growth, isn’t worth knowing.

The reason that most lead magnets fail, is “message to audience”. The gap between what you’re saying and what people want to hear. Most marketers who recommend lead magnets will take the easy route and just slap up a few optins around your site.

This is poison and won’t do your membership business any good.

What’s changing? Why is NOW the right time?

 

membership website business email subscriber list whats changing

Ch-ch-ch-changes.

 

Your traffic are using their phones and tablets to view your content. This is not a “going to happen”. It is happening.

…with the top five [categories of web content] are receiving at least 60 percent of their traffic from mobile devices.

-Marketing Land

If your site, optin and lead magnet aren’t looking sweet on mobile, then forget it. Imagine only being able to talk to 50% of your audience at a speaking event. 50% literally couldn’t hear or see you. You’d have to DOUBLE your efforts to be seen by the same number. Nuts to that.

The time to grow your email list has never been better. Sure, social media, SEO and PPC are staples of audience acquisition. But having an email list is vital to your long-term success.

You are competing with more businesses for your audience’s email addresses though. If you’re not focusing your list growth efforts, you’re not going to get anywhere. Email addresses are vital commodities these days. People don’t like being on hundreds of lists. They DO however want help with their problems.

Quality, unsubscribes and spam.

It’s not just about starting to grow your list. You need to KEEP those subscribers and make sure they’re potential customers. It’s no good having 10000 people on your list who never open and who aren’t even your ideal customers.

Once you start growing your list, people are going to start positioning bought data to you. Buying 1000 emails seems like an awesome idea. It’s like a shortcut!

But they aren’t subscribers. They haven’t CHOSEN to talk to you. You’re cold-calling them essentially. Which leads to your emails, even if they’re filled with value, to being labelled as spam.

I’d rather have 100 people that listen to me, than 1000 people who delete and move on.

If every email you sent gave the subscriber $1 every time they opened. They would drool at the thought of tomorrow’s email. They wouldn’t be annoyed at being sent one email a day.

But if your emails just sell and aren’t useful, they’ll get annoying if it’s even just once a month. Are you planning on sending that kind of value?

Finally, you WANT people to unsubscribe. Let’s assume you’re not spamming people and you’re doing all the right things. If you’ve got a tone of voice and a message, when people unsubscribe, they’re cleaning your list for you.

Maybe you’re not right for them, maybe they’ve changed goals. Encourage your list to be lean and non-fat. Keep people who want to hear from you, not a large list for the sake of vanity.

We automate our unsubscribes with a campaign. It keeps us with lean numbers but quality subscribers.

So why does Mike Killen know what he’s talking about?

Is it more important to grow the number of subscribers or grow the revenue generated from a list? This is really the question that I have to answer when I talk to customers.

I’ll level with you. Growing an email list, from 10 people to 1000 is hard work. The effort seems inversely proportional to the results. If we look at the time and money spent getting the first 1000 to sign up, it can seem like a poor investment.

If I have a customer with 10 000 subscribers, adding another 1000 is relatively easy. Assuming that list is active and a decent quality.

Here’s the kicker. I know of membership businesses that have paid for the cost of each subscriber within 24 hours. If 10% of new subscribers buy a small product, you just need to charge $10 to each customer and you’ve generated $1000 from a brand new list of 1000 people. If you paid $1 per new subscriber, you’re laughing.

This “self-liquidating offer” based list is the holy grail of email list marketing. However, it’s not as simple as a few one-time offers. We need to focus on getting people to sign up first, growing our list. Then we look at monetising it.

We can build sales automation into our email list growth strategy fast, but the structure needs to be there before we commit to anything.

1000 email subscribers list membership websites

Right, let’s find and keep 1000 new email subscribers on your membership business email list.

Worksheet #1 – Benefits and results

It starts with what you’re selling

First, we have to understand what the final result and what your membership can offer to your customers. If we don’t know that, then it’s almost impossible to grow an email list.

We’re not looking at what we’re selling yet. We’re exploring the results that we can get for customers if they sign up. We’re working backwards from our final offering, to understand how customers convert to a sale.

If we’re a membership business, which helps members learn how to cook a healthy meal every day, the results and benefits are feeling fit, loosing weight, saving money etc. We know that’s what they’re looking for help with.

It’s way too much to get them to commit to a membership plan without helping them first. How can we help them get the same results, albeit slower and maybe more effort on their behalf, with free blog content?

We’re going to brainstorm all the language and keywords that our audience are going to connect with. What we’re doing, is creating messaging hooks that speak to our audience. We know that your membership is going to help them. But what if they’re not keen to join straight away?

Let’s demonstrate some value and help them. Get them results and help improve their life. If you can help them once AND your offering is understood by them, your chances of building an email list is much higher. As are your chances for increasing your conversions to paying member.

Use the benefits and results worksheet here (no optin) to help brainstorm and track your ideas and language. The keywords we use here are going to be key in collecting more email subscribers.

Or you can divide a piece of A4 paper into 4 sections and write problem, results, pain points and audience.

Problems

Let’s start with writing down the problems that your audience and customers have. What is it in their life that makes business/work/life more difficult. What do they wish they didn’t have to deal with?

Think about short term niggles and issues that they have to face on a daily basis. Are they running our of money? What are they losing sleep over? What are the implications and negative results of those problems? If they’re running out of money, are they in debt? Which means they can’t pay the bills?

Maybe their lack of sleep means they’re fighting more with their spouse. Maybe they just feel bleugh.

What are the problems that are more long term? Do they want to train for a marathon or be debt free in 2 years? What are the implications of those long term problems? Be exhaustive with your list and write down every problem they’re facing. Preferably stuff you can help with and something you can solve.

Results

Next, what are the results that YOU can provide to that audience? What are the results that you’ve got for customers? Have you helped someone lose weight? Maybe you’ve trained people to run over 100 miles in a week?

If you haven’t got literal examples, don’t worry about that yet. Think about the results that you’re getting for people and the results that you could get them if they bought your membership.

What are the results that they want? What are their goals and can you help them reach that? What can they do now, that they couldn’t do before? Don’t worry about if your membership has got huge numbers yet, or even if you’ve got a live membership. Think about what they feel before working with you and after working with you.

What’s their average day like? What is their status now? What does their “after” picture look like compared to before they worked with you.

Pain points

Whenever we try to solve a problem, we’ll encounter roadblocks or pain points. What you call them doesn’t matter. But every solution has a learning curve and barrier to entry.

The problem is being able to travel freely whenever you want. The solution is learning to drive. After driving lessons, you get a legal license and you’re a confident and safe driver.

The roadblock (no pun intended) is you need money for lessons, possibly a practice car and time to learn.

What are the common myths that people think about when they’re trying to solve the problem they’ve got? What are the common myths people have when you could help them? What is the misconception that people have that prevents them from tackling the problem head on?

What do OTHER people recommend and do? Stuff that doesn’t really work? If you’re training for a marathon, common sense and blog articles will tell you to add more miles on each time you run. According to my running specialist sports therapist, that’s bollocks. You need to set small runs during the week and one longer training run each weekend.

List out or brainstorm the pain points that your audience will have if they try to solve this problem. Or the pain points they think they’ll have if they try.

Audience

Finally, lets look at the people themselves. How do they describe themselves? What job title do they have? What market or niche are you in? If the results section looks at describing people AFTER they’ve worked with you. How would you describe them BEFORE they work with you?

How do they feel? What do they look like? What is their status? What do they call themselves?

If we wrote a list of characteristics out, maybe 10, would your ideal customer recognise 3-5 points? Are they vegetarian? Amateur boxers? Aspiring writers?

Do they have kids? A family? Do they own a house? Do they drive a car or take the bus? What do they look like as PEOPLE?

When you’ve got your 4 sections, or you’ve filled out our free worksheet, keep these notes as we’re going to start using the language.

Download the benefits and results worksheet here (no optin).

Worksheet #2 – Lead magnets

Get those results faster and easier

Once we understand the results that we can offer and what our customers want, we need to offer them something. We call this a lead magnet, or a light bulb moment.

Membership businesses all over the work offer these on their sites. But why do some work and some fail?

Most marketers will tell you to create an e-book or a free report. Dull as fuck.

Use the worksheet here (no optin) to uncover the types of lead magnets we can create. Using content we’ve already got and fast enough so it doesn’t bore us while we create them.

Or, write out 5 sections on a piece of paper with video, cheat sheet, checklist, resource list and worksheet as headers.

Video guide

To create a fast, powerful and useful video, suitable as a lead magnet, we can use common questions.

When people are reading your content, or when they’re interacting with you, they’ll have questions. If we narrow that down to our topic, for example, cooking vegan food, there are always common questions.

If you scour your emails and Facebook feed, look at texts and remember what people ask you, you’ll discover 3 – 5 questions that come up again and again.

All you need to do is set up a webcam or smartphone and record your answers to the camera. If you’ve got any video editing software (Camtasia is a favourite of ours and most phones even have simple editing functions), you can overlay the question and get to answering it.

Cheat sheet

Cheat sheets always go down well. The fastest way to create them is to look at your customer’s first steps.

If we look that the typical journey a customer will make with you, they usually start the same way. However you deal with incoming requests or new members, offer those first on-boarding docs or a high level overview of the membership as a download.

Let’s say your membership teaches businesses how to write an e-book. What are the first steps you send? Ideas for the book? Research material? Write down what all new customers go through and package that up as a PDF.

Show them how e-books are written in 7 steps. Give a high level overview of vegan cooking. Or show the journey they’ll go on as they develop.

Checklist

Checklists are amongst the most powerful and easy to create lead magnets in the world. Write down a common process or “how to” guide that your customers, members or subscribers want to learn. Turn that into a list for people to check off, making sure that the can remember each step.

No need to go into details for every step. A simple prompt or sub-title will do.

Save the doc as a PDF. You could even make sure they can physically print it out and mark empty boxes with a check.

Resource list

What are the top 10 – 20 websites, books, apps, webinars, YouTube channels, blog posts and tools that your members will probably use, need or see during their membership?

What are the tools and posts that helped you on your journey?

If you can create a short list, between 10 – 20 items with a name, link and short description (maybe a rating too?), you’ve got a super fast and popular lead magnet.

These work particularly well as videos too, for bonus content.

Worksheet

Worksheets, much like the one you can use here, are powerful and provide tremendous value. They’re a little harder to create and take some time, but they’ll help your customers achieve real clarity.

Start with the top 3 results that customers want for a given topic. It can be really early on in their journey and very specific.

Let’s say we’re a running and marathon training membership.

For example, runners who want to run a marathon. The 3 results they need are to-
1. Run a marathon.
2. Choose a marathon
3. Train regularly.

We now ask them to brainstorm ideas or write down research on their topic. Getting customers to write down their ideas and thoughts provides them enormous clarity. Provide space for them to write down their notes on the page and repeat for each result.

For our running examples
1. List the reasons they want to run a marathon and circle the top two reasons. That’s their motivation.
2. List some marathons they’d like to run and when they are, costs and circle their top 3.
3. How much time can they commit to a running plan? This gives them a goal on how to create a running plan.

Worksheet #3 – Message and offer

It has to be obvious and understood

“People aren’t signing up because our lead magnet isn’t very good”

If they haven’t downloaded it, how do they know?

The truth is that you’ve probably got a disconnect between your audience and your offer. It’s harder than many people realise to create compelling offers the help people understand what they’re getting and trust you’ll deliver.

You can download our 3rd worksheet (no optin) to start crafting the perfect, high converting optin message.

We need to know 6 things to write compelling messaging for our audience.

  1. What the lead magnet is (i.e. a cheat sheet, PDF download, checklist)?
  2. What the biggest result is, that someone could get, if they signed up (to the lead magnet)?
  3. What is the biggest benefit they could get if they signed up (to the lead magnet)?
  4. What secret reveal that your audience doesn’t know?
  5. Who the lead magnet is targeted at?
  6. What the main pain point/problem is for that audience?

Brainstorm a few answers for each point, don’t just go with your first and easiest option.

For example, if your audience is amateur photographers, don’t go straight to that.

They could be –

  • People who just bought a new camera
  • Photographers who think they need a new lens
  • Photographers who don’t call themselves photographers
  • Amateur photographers with a Nikon camera

If you’re looking at listing out problems, list a few that your lead magnet can help with.

For example, lets say we’ve got a lighting cheat sheet. The problems could be-
always taking photos that turn out dark
always taking photos that turn out too light
taking photos that don’t look how you imagined

You need to explore all the problems that you solve and that your lead magnet solves. Remember to relate back to your first worksheet and the problems we wrote down there.

When looking at benefits and results, there is a difference between them. Benefits are more intangible, things that affect their feelings, mindset and status. Think about what they feel or want and that’s your benefit.

Results are often number based or provable. For example, selling a photo for money is a provable result. The benefit is feeling like a professional photographer.

When we’ve listed all the benefits, results and problems, we need to put the content into an offer message.

Remember our free worksheet (no optin) has optin offer examples and fill in the blanks.

When we combine our problems, results and benefits, we get a compelling optin offer.

For example…

Download our cheat sheet for amateur photographers to get photos with perfect lighting, every time.

All we’re trying to do is explain the point of signing up, in the fastest way possible.

Worksheet #4 – Content Silos

It needs to relate to what they’re reading now

If you’re in a kitchen cook store, somewhere that sells knives and pans and whisks etc. If you’re in that store and looking at the knives, most store clerks will ignore you. This is what 90% of membership businesses do on their site. They ignore the traffic looking at their content.

9% will go up and talk to you, stood in the knife section and start talking to you about non-stick pans. This is what most membership businesses, who have lead magnets, are offering to their visitors. They’ve got a lead magnet, but there is no clear connection between the viewed content and the lead magnet.

They’re both useful. People need pans and people need knives. But if you’re looking at one topic, you probably want to stick with that topic until you know the customers needs better.

When we want to grow the email subscriber list for our membership business, we’re going to offer lead magnets. But what would make a lead magnet convert even higher? Being easily understood and needed at the right time.

We call this practice “content silos”. Siloing your content so the topic, blog post and lead magnet are all in alignment.

We’ve got a worksheet here (no optin) to plan out your content silos. Talking through the free content (the blog post) and the premium content (lead magnet).

Either download our free worksheet or grab a piece of paper and a pen.

Start with the topic.
Write down the 3 topics that your customers want to know about. What do they want help with? What results do they need? Your previous worksheets should give you some answers as to what people want to explore.

You need to balance between broad and specific. Too broad and you’ll struggle to attract anyone to read it. To specific and the lead magnets might not fit well enough.

If we’re in a cook shop, we might be amateur chefs and the membership business might be “healthy cooking for your family”. The 3 topics might be chef knives, kitchen gadgets and frying pans.

Not too specific and not too broad.

What is the killer, hyper-useful question or how to?
Of those 3 topics, what are the ultimate how to guides or questions that you could answer? What is it that people are always asking for, or what result within that topic do customers crave? If you can take someone’s hand and guide them through something that’s complex, they’ll see enormous value in that.

With our chef knives, the ultimate useful piece of content might be “how to choose a brand new knife that won’t go dull within a month”.

We choose something within that topic, a result or problem, that we can write about and help people with. Do this for each topic.

What SHOULD people know about the topic?
When people understand something a little better, or if they have some knowledge, they often look for what they don’t know. So what is it within your topic that customers SHOULD know?

5 ways to cut vegetables that you SHOULD know if you want to keep your fingertips. Or, what every amateur chef needs to know about knives to stop their knives going dull.

The link between the ultimate guide and the “should know” are obvious. Either one could be a lead magnet and a blog post.

What are the common questions on the topic?
Now list all the common and repeat questions that you get from customers and subscribers. There are always questions that come up again and again. Not always from beginners either. Understanding how you answer these can give you a fantastic lead magnet (think resource list or video), or they also make awesome blog content.

Why some knives suck for vegetables and 4 other common questions that stop you looking like a knife moron.

Plug each question/topic into a silo and create your content around that topic silo.
Now draw up a table with 3 columns and 3 rows. 9 boxes in total. Or you can download our free worksheet here (no optin) and start planning your content silo.

List your topics on the top row.

Choose two of the questions (maybe the ultimate killer guide and common questions) and write them in the second row. Those are your blog posts. The free content you’re going to write up and promote.

Now choose the final question (so for us, the “should know” questions) and produce a lead magnet. That lead magnet needs to sit under the same topic and under the 2 blog posts.

Now, when you present an optin box or subscribe form, make sure that each lead magnet is congruent to that topic. Offer topic #1 lead magnets to posts under that same topic or category.

Worksheet #5 – Lead Magnet Checklist

Minimum investment for results

When we create lead magnets, there’s a misconception that more is more.

“If I give away a 40 page ebook with video course and email series, my customers will LOVE that.”

Eghh! (or whatever sound a “wrong buzzer” makes), that ain’t true. Sure, your audience might THINK they love a huge bundle of value. But our job with collecting email addresses for our membership business is to make sure to grow their trust too.

If we create too much content that no one can consume it. How much value does that customer now place on you? Their initial “shiny object syndrome” dopamine rush has gone and now you need to deliver.

You can use this checklist here (no optin) to run through all the various aspects of a lead magnet to make sure it’s valuable enough to release into the wild.

Just remember, every lead magnet needs to adhere to a few basic rules.

Keep it short and valuable.
Easy to use and consume.
Useful enough to use in a workshop.
Related to what you’re selling.
Related to what they’re reading.
Specific to them as an audience.
Specific to the result they want.
Well crafted optin message.
Not another fucking ebook

Worksheet #6 – Thank you page

Don’t allow spam or fake email addresses

THE most underutilised page in websites and marketing funnels is the thank you page.

Most membership businesses, when promoting a lead magnet will show an optin form right? Great.

Where they go wrong is after someone signs up, they’ll redirect them straight to the lead magnet.

This sounds like common sense. After someone signs up, we should show them the content that they signed up to. However this presents a series of problems that can hurt your email list growth.

First, the email address supplied could be fake. If it redirects you with any email address, a fake email address will still get you access to the lead magnet. This just builds a list of poor quality or even totally fake email addresses.

Second, we’re not activating the excited part of the brain for the subscriber. There’s a stage after opting in where our new subscriber is excited to receive content from us. It’s similar to a chaser effect in psych terms. After subscribing, people want to see what ELSE we have on offer.

We can capitalise on this by talking to them about our other content and our products. We know that they’re interested in a certain topic after they’ve signed up. So it makes sense that they could be looking to make a purchase in the same area. Thank you pages are a perfect time to up-sell to splinter products.

Finally, we need to remove all fear a doubt from that new subscriber. Signing up and giving away your email address can still carry some risk. You’d be annoyed if you signed up and nothing came through.

We can help our new subscribers see that we’re professional and competent by showing them what’s going to happen and acknowledging their actions. Rather than just showing a thank you message or even a “Thanks for subscribing” popup, we thank them, congratulate them, walk them through how to definitely get the lead magnet and what’s going to happen next.

Click here (no optin) to check out our thank you page template. It’s everything you need to include on a thank you page to increase conversions, keep subscribers happy and reduce email spam.

Acknowledge
When subscribers on your membership website sign up to a lead magnet, they need to be re-assured they’ve done the right thing. There’s a level of fear and anticipation when we sign up. We’ve risked our email address, but more importantly, we’ve trusted in someone new that they’ll help us.

More than anything, people don’t want to look like idiots. New subscribers don’t want to feel like they’ve been duped. So we need to tell them three very important things.

First, confirm and repeat the action they’ve taken. Remind them they they’ve signed up to receive your lead magnet. Second, tell them what’s going to happen. That their new content is on it’s way to their email address. Third, that its definitely been sent and they should check their spam. Give them the subject line and the address of who it’s from.

Confirm their email
If people use a fake email address, all they’ve get access to is the thank you page. We need to tell them that the content is on it’s way to the email address they used in the optin form.

By making sure they KNOW they’ll only get the content with a legit email address, they’ll go back and enter a real one if the offer is right.

What’s next?
In order to keep subscribers *subscribed*, we need to tell them what’s happens now. Explain the content is on it’s way and they should move your email address to their safe senders list.

Tell them you’ll send more content in a few days, something really useful that’s related to their new lead magnet. Tell them you’ll email them every once in a while, not too often, but only with killer useful stuff.

More results
This is where automation really kicks your funnels into gear. At the moment if signing up, subscribers have a rush of dopamine. They’re more open to new ideas and help than earlier. If your lead magnet can help them get a result, think about how you could get them that result FASTER.

This is where we introduce your splinter product. We haven’t got time to go over splinter products in detail. But at a high level, they’re a low cost, low barrier to entry product that you can sell to customers.

We position a video sales letter or written sales letter talking them through how you got the same results as the lead magnet, but faster. Subscribers are more likely to buy here than anywhere else, so it makes sense to position a product here.

Very quickly you’ll start selling on automation and see small revenue coming in from new lead magnet sign ups.

CTA and proof
Finally, give a big clear Call To Action buy button and let people buy. Complete the thank you page with testimonials or comments from subscribers saying how useful the lead magnet is.

If you can use testimonials from the product, even better. Thank you pages are the start of your journey to marketing automation funnels that grow your membership site.

Make sure to download our Thank You Page Template here (no optin). It’s an infographic that goes over the steps we just outlined above.

Worksheet #7 – Testing

Test your system rigorously

The key to getting any automation process to work, is to test it, test it and test it again. Even simple processes can seriously go wrong if you’re not stringent with your testing.

LUUUUUUUUUUUUCKILY we have a email sign up test process right here. All 14 stages you need to test and check before your membership business can start collecting more email subscribers.

Download the checklist here and start working through the sheet. It’s only one page, but it could be the difference between you collecting more email addresses, or you lead magnets never seeing anyone’s inbox.

Remember to upload your lead magnet to a secure cloud location. Sometimes, your own membership website isn’t a safe place. Often, we’ll store our lead magnets in Google Drive or OneDrive so we can make edits if needed.

The message and offer need to EXTREMELY well written. Seriously look at your optin copy and think “does that compel me to sign up?” You’ll thank yourself if you only settle on what really looks good.

Remember that we’re asking for optins on specific content too.

Make sure that you’re redirecting users to thank you pages, and that the optin fields pass the correct data to your email list provider.

For those in need of an email list, I recommend MailChimp. It integrates with everything, you can get started for free and I love their customer support.

Finally, is your lead magnet delivered via email automatically. Now’s the time to start thinking about you email marketing automation and start moving those subscribers to a sale.

Wrap up

If you’re serious about growing your email subscriber list for your membership website, you need to follow every step in this post.

We’ve covered how to create a lead magnet, what works for your messaging and offers and how to build your forms.

MeBox has this checklist to make sure that you always get the process right.

Membership businesses that succeed in growing their email list, do so because they invest in their lead magnets. The offer, the content and the topic are all linked closely so to help their customers.

MeBox has built the email lists for some of the largest membership websites on the internet. Almost all of them use our List Growth Plan to consistently grow their email lists.

What was the most useful or valuable step for your business? Let us know in the comments below.

Lots of membership businesses tell us “this all looks very complicated and time-consuming. Can’t we just buy data?” I totally get how you feel. I lot of membership businesses felt the same way. But what we’ve found is that if you want your membership business to grow, you need to grow your email list.

If you’re not willing to invest the time in doing that properly, then you’ll never grow at the rate you need.

We know you don’t want to be one of those membership businesses that never seems to gain any traction. So that’s why we have the membership email list growth checklist.

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Michael

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