Not spending money HERE might just be killing your business.

October 30, 2015

One of the biggest problems that businesses face, is getting in front of enough people that are INTERESTED in your products.

That doesn’t just mean new leads or prospects, this could be current customers too.

The truth is that you NEED to spend money on promotion.  We’ve got some of the best articles on the web talking about how much to spend, what to spend it on and what to promote.

1. The rule of thumb for spending on promotion per year is about 10% of last years revenue.

frog-dog.com

How Much Should Companies Budget for Marketing FrogDog ex rs

frog-dog.com. How Much Should Companies Budget for Marketing?

2. Launching a product requires around 30% – 40% of your estimated revenue.

entrepreneur.com

How much of my profit should I spend on marketing Find answers from Entrepreneur.com experts ex rs

entrepreneur.com. Pattie Simone. How much of my profit should I spend on marketing?

3. How much can you afford to spend on marketing?.

marketingdonut.co.uk

How much can you afford to spend on marketing Marketing Donut rs

marketingdonut.co.uk. Drayton Bird. How much can you afford to spend on marketing?

4. Calculating your advertising budget.

entrepreneur.com

Calculating Your Ad Budget ex rs

entrepreneur.com.
Roy H. Williams. Calculating Your Ad Budget

5.What do you want the return on investment (ROI) to be?

thedesigntrust.co.uk

How much should I spend on marketing 8 questions to set your crafts or design marketing budget The Design Trust ex rs

thedesigntrust.co.uk. How much should i spend on marketing? 8 questions to set your crafts or design marketing budget

6. Confusing advertising with marketing.

visualscope.com

Marketing 102 Mistakes in Marketing ex rs

visualscope.com. Marketing 102

7. Statistics on using social media for business promotion.

marketingtechblog.com

2014 Statistics and Trends for Businesses on Social Media Marketing Technology ex rs

marketingtechblog.com. 2014 Statistics and Trends for Businesses on Social Media

 

8. Facebook’s own statistics on promoted content.

adweek.com

Facebook shares stats about businesses using pages and promoted posts SocialTimes rs

marketingtechblog.com. 2014 Statistics and Trends for Businesses on Social Media

9. Why use promotional products?

promotions.advanceweb.com

Promotional product facts.

promotions.advanceweb.com. Promotional product facts.

10. How to Go From Zero to 30,000 Page Views in 11 Weeks (With No Budget).

digitalmarketer.com

How to Go From Zero to 30 000 Page Views in 11 Weeks With No Budget rs

digitalmarketer.com. How to Go From Zero to 30,000 Page Views in 11 Weeks (With No Budget)

Conclusion

So there we have it.  10 awesome posts and topics about spending money on promotion and promoting your business.

Interesting that there are some really basic rules that we can adhere to.  I think some of the main one’s I’ll take away are:

  • Spend 10% of your revenue on promotion
  • Launching a product could require up to 50% of the investment
  • Don’t confuse advertising with promotion
  • Choose carefully what you want to promote and to whom
  • Blog posts and content make great lead capture devices – promote those!
  • Social media works better when you pay to promote content on them

Michael

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