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me!box news

May

Video: “It’s a great time to be in b-to-b — if you know your why” At ABM's 2012 Annual Conference earlier this month, which focused on "The Customer Drive-Future," ABM CEO Clark Pettit outlined why he believes it's a great time to be in b-to-b - as long as companies understand why they exist, which is to serve an audience, not simply Read More

May

Can Online Video Usher In A New Age Of Empathy?

The power of the moving image to bring people together is having a global effect that’s never been seen before. Now that we all have access to the same media, can it connect us more strongly? Read More...

Apr

Boost Online Video Engagement

Increase the odds of users finding and watching your video content. Contextualize your videos with me!box media - it's what viewers want. Read Rob O'Regan's blog at emedia vitals.

Apr

10 common video mistakes

There's probably not a newsroom in the land that isn't trying to do video journalism in some way or another. I say "trying" because, as you'll probably have seen, the vast amount of online video produced just doesn't cut it. Read Article

Apr

6 low-cost tools for high-quality video

Producing quality video for your website does not require a heavy investment in equipment and software. There are plenty of lower-cost tools that journalists can use to capture and edit video without busting the editorial budget. Read More

Apr

Video Is a Rising Star Among Content Marketers

Spending on forms of content marketing—which includes events and video—rose 44.4%. Read The Article

Apr

Jack Griffin on the four new building blocks of b-to-b Jack Griffin is best known as a leader in consumer media, having served as president of Meredith’s National Media Group and CEO of Time Inc. But Griffin, who will be giving a keynote at the upcoming ABM Annual Conference on The Four New Building Blocks of B-to-B R Read More

Apr

Video Boosts Brand Engagement, Site Visits Users not only click on more ads with video or rich media, but also tend to visit brand sites long after seeing the associated ad. Me!Boxed videos improve inherent video engagement. The me!box method creates multiple opportunities for engagement and is an extremely Read More

Mar

The rise and rise of video marketing

Video marketing has taken off as one of the most successful proponents of digital marketing. The innately social and viral nature of these campaigns work in conjunction with Read More...

Mar

Me!Box Moment We love the Ronald McDonald House. A great charity - and a simple, clever, warm, and creative video. With me!box we provided a direct connection back to useful information and ways for you to provide support. We even give a nice call-out to a corporate partner. View our Read More

Mar

Online video set for big growth Great read on the future of online video: The global appetite for online video content is set to rise in 2012 and while this represents an exciting development for marketers, Mike Wood, head of Ogilvy Cape Town’s digital video division, Record, Edit, Create (REC), Read More

Mar

Me!Box Moment We love LuLuLemon. One reason is the authenticity of the brand, the founder, and the employees. Chip Wilson's passion for goal setting is something he wants to share - and embed in his culture. We love this video and wanted to make it work harder for Chip, his brand, hi Read More

Mar

How Content id Rally Shared In looking to get content shared, marketers and publishers should focus on content that will resonate and get people talking to their colleagues, friends and families. Social media is about engaging people in conversations that mirror the offline world, as opposed to ch Read More

Mar

Why Social is Big Deal for Publishers Social media on its surface presents publishers with a new way to gain traffic. That’s nice, but it might end up having a far more profound effect. It might, suggested speakers at the Online Publishers Association meeting, redefine how media works...Here at me!box Read More

Mar

B-to-B on the go: The Value of a Leave-Behind Video “People making b-to-b decisions are not going to buy after a one-hour pitch. They have to convert the organization to buy it,” says Dennis Reilly, SVP and Digitas business director. For this reason, Reilly encourages marketers to ensure their mater Read More

Mar

The me!box Moment We love Starbucks videos! As a company that leverages video to inspire consumers to take action, we are inspired everyday by the amazing videos Starbucks produces. We love this warm, inviting video introducing Starbucks blonde roast. Terrific characters and a great remi Read More

Feb

Recent Case Study Here is one company’s experience with me!box media. A weekly video series using the me!box marker, tag, object system to drive deeper engagement with viewers and increase impressions delivers. me!box delivers: Over 40% of viewers on average completed videos On av Read More

Feb

PMSI is now using me!box Combining important information, brand engagement and social launch platform…PMSI provides an outstanding example of a company that has taken a complicated issue, created meaningful content for their constituency around that issue, and delivered the information i Read More

Feb

100% Growth in Online Video Views for London Fashion Week

As London takes centre stage globally in 2012, an unprecedented worldwide audience tuned in online to watch the best of Britain's established and emerging designers showcase their AW12 collections at London Fashion Week. Read more here

Feb

January 2012 US online video rankings

RESTON, US: comScore, Inc, a leader in measuring the digital world, has released data from the comScore Video Metrix service showing that 181 million US Internet users watched nearly 40 billion videos of online video content in January. Read More

Feb

Handcrafted visual storytelling: content development firm Fusion Spark Does It Again! Content Marketing Veteran FusionSpark excels in the craft of content marketing strategy, digital storytelling and content creation. Their work measurable, results-centered work drives marketing and Public Relations communications processes. This marvelously Read More

Feb

me!box supports technical blogger “The McNamara Report is a content portal website discussing the latest technologies, issues, and trends affecting pro photographers, photo enthusiasts, and the imaging industry. It encompasses analysis, articles, photo illustrations, videos, and multimedia Read More

Feb

Tablet owners drive e-commerce to mags, but mobile use still not huge A study from GfK MRI found that a majority of tablet magazine readers (67%) would rather read an electronic version of a magazine than a paper version. What’s more, many tablet users would like more e-commerce in digital magazines. GfK MRI’s survey found tha Read More

Feb

Is quality content finally driving page views? Have we really — finally — reached the point at which quality is asserting itself in the form of monster page views? If we have reached that point, it’s a function of the way that the world of the web is moving from search to social. Unlike sear Read More

Feb

Social media expert discovers me!box

Forbes named Cindy as one of the “Top 30 Women Entrepreneurs to Follow on Twitter” for her advice on brand marketing. She creates award-winning marketing and publicity plans for publishers, authors, websites and individuals..See it live.

Feb

Brand Websites Create Retail Store Buyers According to a new Accenture/comScore/dunnhumbyUSA research study, highlighting the potential for brand websites to become key drivers in building customer loyalty and preference for CPG brands, visitors to CPG brand websites spend 37% more than non-visitors on the bran Read More

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