How to publish your blog posts.
By Michael Killen of MeBox
Who is this post for?
This post is written for anyone who is unsure on HOW to publish their blog posts. Chances are, if you’re a customer of mine, I’ve developed your site with WordPress. Luckily, this makes posting even easier.
I want to show a step by step guide on HOW to post blog posts. Including finding where to start, actually getting it on the site and where it will be.
If you’re one of my customers, you’ll need your login details. Shoot me an email and I can provide them to you. If you’re not one of my customers, ask your designer or administrator.
On the left hand side of your dashboard is a menu. The colours might be a little different. But the basic menu options are always the same.
Blog’s run on posts. Every time you add a post, it automatically gets put on your blog page.
Pages are more static. They don’t tend to change that often, and are always located in the same place.
Most blogs categorise posts chronologically. Every time you publish a new post, it will appear on your blog page and push the earlier posts down one.
Most websites, especially WordPress sites, have a blog page dedicated specifically to new posts. If you don’t know where yours is, ask your designer.
So, to start your first blog post, just search for the menu option called ‘posts’. You can either hover over it or click on it.
Then search for add new.
2. This is the posts screen
Once you’ve clicked on ‘add new’, the new post tool pops up.
Again, there may be a few differences in appearances, but most are the same.
In RED we have the editor. Sometimes called a WYSIWYG editor (what you see is what you get), it will show you a fairly accurate preview of what your blog post will look like. This is where the main CONTENT of your blog post is going to go. The text, images, videos etc. Last week we talked about how to write better content here.
In BLUE we have the ‘featured image’. Some blogs (again you might need to check) can have a featured image. A featured image is an image, linked to this particular blog post. You can still use images inside the actual WYSIWYG editor, but a featured image might display a much more attractive image right at the top, or on the blog page.
Finally in YELLOW we ave the categories. Categories are ways of categorising your posts. Perhaps some weeks you’ll talk about your business, or a particular product. Categories become very useful when you’ve published lots of posts, you can show entire archives of posts with just a category choice.
3. Save draft, preview and publish
After you’ve got your title, you’ve filled with content, you need to save your post. We have a couple of options. In the red on the right hand side of the post screen, we can see a few options. Save draft, publish and preview.
You should really save drafts as you go through writing anyway. It won’t publish the post, it won’t make the post appear on the blog page. Basically it won’t be live on the site, but it will be saved in your dashboard. You can find it later by clicking on POSTS on the left to see a list of all your posts. Drafts and published.
We also have ‘preview’. Preview lets you, that’s right you guessed it, PREVIEW a post. It will open up a window and show you what your post will look like live. It still will be hidden until you push publish, but it will let you check out what others will see. Before you have to make it public.
Once you’ve previewed a post, you can make sure that everything looks OK. If it does, then go ahead and push PUBLISH!
Argh! Scary right? Look, your first few posts are going to be average at best. You need to write and publish more posts. Eventually you’ll get better, your posts will read better and you’ll feel more confident with your content.
4. Find where your post is
Once your post is live, it’ll automatically by posted to your blog page. Usually, websites have a ‘blog’ page. Sometimes we call them other things. If you’re struggling to find where your posts are, we can see where your WordPress dashboard is putting your posts.
On the left hand side, on the menu, check out ‘settings’. If you hover over that, or select it, then go to READING’
There will be two options at the top of the page. Front page and Posts page. Your front page is the index page, the first page that visitors land on if they type in your website address. Your posts page is your blog page, showing where your posts are published on your website.
5. Share your post
So you’ve published your post, now we need to drive a little traffic there.
The fastest way you you can do this is either A) Email traffic and B) social media.
If you want someone to read your post, you need to let people know it’s out there. A super fast way is by emailing the people that you think will read it. Check out a free mass mailing program like Mailchimp. Use your customer and contact details to send them the post.
Just by copying the URL from the post, you can paste that into HUNDREDS of social pages, feeds and profiles. Try it out on Facebook and Twitter. Copy and paste the link onto a couple of profiles.
So there we have it. How to publish blog posts. It’s scary at first, but well worth the pursuit.
We can’t do all the work, pushing the publish is the hardest part. But it does get easier with every post (:
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